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Two Lady Artists with Bees in Their Bonnets

04 October 2007

Fashionable Ladies are Now Running their own (Small) Businesses

In important Fashion and Style news, according to the New York Times some industrious ladies are apparently starting their own businesses! We assume they are dressed very fashionably whilst doing so. However, that does not seem to be increasing their chances of success.

It is a well-known and oft-quoted fact that women are starting businesses in the United States at twice the rate of men. The result, according to the Center for Women’s Business Research, is 10.4 million businesses owned by women nationwide.

That these businesses aren’t doing all that well is far less talked about. About 43 percent of all businesses owned by women have revenue of $10,000 or less. Over 70 percent have revenue of less than $50,000. And only 3 percent have revenue exceeding $1 million, according to the Women Presidents’ Organization, a nonprofit group for women whose businesses take in $1 million or more. (By contrast, men clear $1 million at more than twice that rate, or about 7 percent.)

Frankly, we have little problem with the article itself, merely its placement in the section better suited to today's article on the new plastic surgery trend of "Mommy Makeovers."

This is not the first time we've noted the Times's strange predilection for placing important news about women in the Style Section. As the very astute ML commented last time around, how strange would it seem if the Times placed articles on male business owners under Sports?

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